The founder wanted lifestyle visuals for the brand's first apparel launch. We shot on the street with 2 fresh faces for 3-4 hours during sunset into the night. The storyline was 2 best friends on the streets in 'London' - having fun, looking hot. The inspiration was a 90's-00's digital camera vibe with heavy grain. All visuals were colour graded in Lightroom. All video content was edited in Edits app.